Think of SEO as the card catalog in a library. No matter how great your content is, if people can’t find it, it might as well not exist. Just like the card catalog helps you find the books you want, SEO helps search engines like Google and Bing find your content. Without SEO, your website is like a book lost on a shelf, unseen by anyone.
No matter how great your content is, if people can’t find it, it might as well not exist.
SEO involves many strategies to make your content more visible. These include targeting relevant keywords, creating engaging and informative content, making sure other sites link to your pages, and ensuring your website is fast and easy to navigate. This is just an overview.
Making your content discoverable through SEO not only attracts more visitors (and potential customers) but also enhances the experience. When people easily find what they’re looking for on your site, they are more confident and likely to stay longer, explore other pages, and eventually become customers. Just like a well-organized card catalog makes a library more useful, effective SEO makes your website a valuable resource for your audience.