Evelyn Leder (Dotgarden)
Clarity Mapping; Website & content strategy; Search Engine/AI Optimization; Digital accessibility basics; Voice-first AI training, Grant Writing Support
Evelyn works with nonprofits, small businesses, and artists to get clear about what they do and how to communicate it, drawing on 20+ years of experience. Clients come to Evelyn for clarity and insight—so their website and outreach feel consistent, human, and easy to act on. We often start with a quick Clarity Mapping session to identify your core message, priority audiences, and next steps, we then turn that clarity into usable copy and a practical plan. Evelyn is also a working artist and a four-time recipient of the San Francisco Arts Commission Individual Artist Commission, andcan offer one on one grantwriting support for artists. San Francisco–based consultant. Available for coaching, workshops, and project support.
1. Website Introduction to Clarity Mapping + Refresh Roadmap (for artists + organizations)
A practical workshop to get clear on what your website should say, who it’s for, and what you want people to do next—then turn that clarity into an actionable refresh plan. We’ll use ChatGPT as a thought partner throughout to clarify your core message, priority audiences, and calls-to-action, then translate that into page priorities and a realistic Now / Next / Later roadmap. This is designed for small teams who need a clear direction before rewriting pages or hiring a designer/developer.
Takeaways: draft message map, priority audiences + calls-to-action, page/content priorities, Now/Next/Later refresh roadmap, content-gathering checklist.
2. Voice-First AI Training: AI as a Thought Partner (for artists + organizations)
For people who want to use AI without sounding generic. Uses the 10-questions method + participant materials to build a “voice recipe,” set up preferences/custom instructions (including Projects), and learn a repeatable draft → refine workflow. The emphasis is on using AI to think, clarify, and revise—not to write “for” you—so your tone stays intact. We’ll apply the same approach to common needs like grantwriting sections, email newsletters, website copy, event blurbs, blogging, and more.
Takeaways: voice guidelines, prompt set, Project setup, review checklist for tone + accuracy + privacy.
3. Getting People to Your Site: Search/AI Optimization + Simple Funnels (for artists + organizations)
A practical workshop on improving findability through search and AI-driven discovery, and guiding visitors once they arrive using simple funnels (subscribe, inquire, donate, register, buy). We’ll use available tools to help identify real audience questions, shape page focus, and generate content patterns like FAQs—then map “what happens next” so visitors don’t just land—they take a next step. Covers titles/headings, internal linking, and practical on-page improvements.
Takeaways: keyword/question list, “which page answers what” map, basic funnel map for top goals, optimization checklist for key pages.
4. Grantwriting for Artists + Small Organizations: Clarity, Outcomes, and Funder-Ready Language
A practical workshop on turning your project into clear, funder-ready writing without losing your voice. We’ll use ChatGPT as a thought partner to organize inputs (guidelines/FAQ, past drafts, key facts), sharpen your project summary, strengthen need/impact framing, and write specific outcomes language—then revise efficiently so the narrative stays consistent across sections and easier for reviewers to follow.
Takeaways: grant inputs organizer, draft project summary, outcomes/impact phrase bank, revision checklist.
Note: All workshops use ChatGPT; participants should have a ChatGPT account.